Give sponsors what they actually want — proof it worked.

Tiered placements during the event. A sponsor delivery report after. The math sponsors take to their CMO.

The problem

A vinyl banner. A Facebook screenshot.

Sponsor pays $2,000. Logo appears on a banner at the weigh station. Banner gets photographed twice. Director sends a thank-you email with a Facebook post screenshot. Sponsor does not renew. Director loses $2,000 next year.

Four placement tiers

Visibility levels for every budget.

Tier 1 — Presenting

The whole event has your name on it.

"Presented by [Sponsor]" on the tournament website
Logo on every leaderboard page view
Featured in all social posts during the event
Opening slot in ceremony reel
Post-event sponsor delivery report

Tier 2 — Category

Own a category for the year.

Logo on the category leaderboard — e.g. "Billfish presented by Flor de Caña"
Category results page branded to you
Recognition in ceremony

Tier 3 — Banner

Rotating placement, live event reach.

Rotating banner placement in the leaderboard UI
Visible to all spectators during the event

Tier 4 — Archive

Outlasts the weekend.

Permanent placement on the results archive page
Visible every time someone revisits the tournament

Post-event sponsor report

What makes sponsors renew.

Total spectator views

Number of unique visitors during the event

Leaderboard page views

Total impressions across all leaderboards

Banner impressions

Estimated from page views × banner position

Social reach

Posts tagged with the sponsor + engagement metrics

Ceremony reel playtime

Duration sponsor logo visible in ceremony recap

Year-over-year

Comparison to prior year if applicable

This is the report directors use to renew sponsors and sponsors use to justify the spend to their CMO.