Most tournaments do social media as an event-week activity. The events with the strongest sponsor relationships and the highest year-over-year captain registration treat social as a year-round operation. The good news: with the right cadence, year-round is not actually a lot of work.
Pre-event (60 days out)
- Registration open announcement. One post, then weekly reminders as the deadline approaches.
- Sponsor spotlight series. One post per major sponsor in the lead-up — gives them visibility before the event and material to share with their audience.
- Captain features. Highlight returning captains, repeat champions, anglers worth watching.
- Countdown posts. 30 days, 14 days, 7 days. Build anticipation.
Event day
- Lines-in alert. Photo from the dock. Tag every sponsor.
- Mid-morning leaderboard update. Top 5 standings as a story image.
- Catch highlight reel. Notable catches from the day with angler tags.
- Lines-out alert. Plus the day's leader.
- End-of-day recap. Final standings as a story image. Sponsor logos in the footer of the image.
Post-event
- Winners announcement — within hours of the ceremony, not days.
- Recap reel — best moments of the event.
- Sponsor thanks — individual posts tagging each sponsor with their banner photo from the event.
- Permanent results link — the URL where the results live forever.
Off-season (the part most directors skip)
- Anniversary posts. "One year ago today, [winning angler] took the [category] win at [tournament] with [memorable catch]." Easy content.
- Historical highlights. Pull memorable moments from the archive. Each year you have, the more material.
- Sponsor renewal posts. Public thank-you to sponsors who confirmed for next year.
- Next-year teaser. Save-the-date as soon as you have one.
Frequency
Realistic baseline: 2–3 posts per week during the 60-day pre-event window, daily during event week, 2 posts per week for two weeks post-event, then 1 post per week year-round. That's about 80 posts per year for a single annual event — manageable.
DockScore Pro includes a built-in social media tool that posts to Instagram and Facebook from inside the platform. Schedule the day-of cadence in advance. Auto-pull leaderboard story images at scheduled intervals. Year-round sponsor visibility from one place.
See the social media tool →
Where to go next
The sponsor guide covers tying social posts to sponsor renewal. The public leaderboard post explains why your social effort works only when paired with a public leaderboard URL to share.